Announcing the launch of the Conceptual Canon

**Almost a month has passed since we launched the Dynamic canon and the Canonicon NFT, and we’re proud to say that this Canon has become the most comprehensive resource with regards to dynamic NFTs. It is worth as highlighting that the NFTs that have been included in the Dynamic canon were proposed and voted on by a community that through four voting rounds proposed more than 150 NFT collections. **

We’re incredibly grateful and ready to launch a new canon - Conceptual Art NFTs, a genre our current community has amazing expertise in, and we’re confident that it will be as generous of a resource and an essential tool for the wider NFT industry.

“In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair.” - Sol LeWitt, ‘Paragraphs on Conceptual Art’, Artforum Vol.5, no. 10, Summer 1967, pp. 79-83

Rhea Myers - Tokens Equal Text (2021)
Rhea Myers - Tokens Equal Text (2021)

Within the NFT space, the earliest experiments with NFTs and smart contracts as a medium have been those of conceptual artists like Rhea Myers, Nili Lerner, and Mitchell F. Chan. 

Rhea Myers started experimenting with the blockchain in her practice in 2013, when she placed both the hash of God and her genome into the Bitcoin Blockchain via transactions. Nili Lerner was exploring the intersection between art and tokenomics with her Nilicoins project in 2014, through which she would “mint companies'' like Coca-Cola and ebay as coins via Counterparty, gesturing towards both stocks in the stock market, and pop art, representing “the future of crypto-currencies, and the future of a true free market which breaks the state's monopoly on currency”. Subsequently, in 2017, Mitchell F. Chan paid homage to Yves Klein by reinterpreting Zones of Immaterial Pictorial Sensibility (1959) in the digital realm and using ERC-20 tokens to represent each zone. The Digital Zones of Immaterial Pictorial Sensibility, as he called them, were later migrated to NFTs. 

Mitchell Chan, Digital Zones of Immaterial Pictorial Sensibility (2017)
Mitchell Chan, Digital Zones of Immaterial Pictorial Sensibility (2017)

These are just some examples of early conceptual art within NFTs and proto-NFTs, and in 2023, we face a wide community of both conceptual art NFT aficionados, artists and researchers. Luckily for us at JPG, they do like to hang out at our Discord, and this is why the Conceptual Canon is being launched now. 

But not only do experts have a say here - we invite everyone that’s interested in contributing to NFT history and wants to join the conversation to come to JPG, mint the Canonicon access NFT, a free-to-mint, soulbound and dynamic NFT that tracks your activity within the network, and start participating and enjoying the great discussions that are happening in our small but wholesome community. 

Cover Image is Wall Drawing #229, The location of two points on two walls (1974)

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